Hi everyone! My name is Soo (pronounced as Sue). I am the director of Tea Creative where I guide tea drinkers to the liberating world of tea and support tea businesses to succeed.
I am renovating this website and it will evolve daily, so stay tuned!
How I Started
In early 2015, I fell in love with tea. Ever since that time, I started to purchase, read, take classes, visit farms, attend tea events, then boom! I noticed something was missing.
The missing link I found was that just because someone was working for a tea company didn’t necessarily mean the person understood tea. On the other hand, even when someone understood tea didn’t necessarily mean that the person could articulate and create content.
Tea I held so dearly didn’t get treated with love and respect. I often saw incorrect tea description, lousy image, poor design, weak or no online presence.
In 2017, while working as a prosumer (producer + consumer), I decided to be the bridge between tea businesses and tea drinkers. I officially registered Tea Creative as a business.
What I Do
I spend most of my day creating a digital platform & contents
- building a website (usually with e-commerce function)
- contents writing
- creating labels, flyers, posters, social media posts, stock photos, illustration, etc.
- creating tea-related resources
I help with technical management
- Automation: I cut out unnecessary repetitive processes and automate data.
- Web Registration: I make sure whether a website is indexed properly on the web search engines.
- SEO: I increase the visibility of a website or a certain web post. This process helps your website to appear front and higher when someone searches for a specific term that is related to your business.
I support on-site management
- store management
- event management
- project management
- cafe consulting & management
I provide tea specific services in
- research & development
- menu creation
- review & sensory evaluation
- education & training
- party & entertainment
Why I do Tea Creative
Nowadays I think about the ecosystem a lot. I want people to experience tea without feeling intimidated or embarrassed.
I want people in the tea industry to earn decent money and have the flexibility to do what they want to do whether that’s supporting a family, visit a tea farm oversea, or both!
Tea Creative is my way of experimenting and creating a bigger pie for anyone who wants to do something with tea.
Tea Creative exists to connect, engage, and build healthier tea communities where tea people can have more opportunities, presence, and freedom.
Let’s have fun with tea, together.
Feel free to explore the website. You can also contact me for further assistance.
Director, Tea Creative
Organizer, Nomad Tea Festival
Organizer, Tea Drinkers in Australia
Organizer, Tea Drinkers in Korea
Speaker, Virtual Tea Festival
Speaker, Australian International Tea Expo
Speaker, G-Pause Tea Meditation at Google Campus Seoul
Speaker, Tea Workshop at Indiana University
Volunteer Coordinator Assistant, Melbourne Tea Festival
Volunteer Tasting Table Assistant, Sydney Tea Festival
Tea Sommelier certified by the Korean Tea Sommelier Institute
Visited Countries / Places: South Korea, China, Japan, France, Germany, Switzerland, Sri Lanka, Australia, United States, Macau, Hong Kong, Canada, Turkey, Italy, United Kingdom, Spain, Mexico.
Brands I Worked with: T2, Golden Tips, Gongboocha, Nature Shop Lemon Myrtle, Microsoft, Adobe, A&F, Macy’s, Olympics, and more.